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JAGUAR HERITAGE “IS SAFE”
Friday, 17 February 2012 00:00

AprNewsJagFollowing rumours as to the future of the Jaguar Heritage division of Jaguar Land Rover, Ken McConomy – the company’s Global PR Director and a Jaguar Heritage trustee – has issued a statement to reassure enthusiasts of the marque.

McConomy explained: “The Jaguar Heritage trustees and JLR are aware of the increasing rumours around the future of the Jaguar Heritage Museum and its operations. I want to assure everyone that we have agreed a mid-term solution where Jaguar Heritage staff will relocate to new office premises, close to Jaguar Land Rover’s corporate headquarters in Whitley, Coventry.

“The longer term vision is that we will have an all new Jaguar Heritage museum; however we are not disclosing any further details at the moment.”

The relocation of Jaguar Heritage staff, insisted McConomy, does not indicate any change in priorities at Jaguar: “Hopefully this clarifies the situation and confirms that Jaguar’s heritage is very important to Jaguar’s new leadership team. In fact, we will be making a formal announcement about Jaguar Heritage and its future strategic direction next month. The Jaguar brand will always protect and preserve its priceless heritage.”

As planned, Jaguar Heritage will be actively promoting the company’s history throughout 2012, with participation in many events worldwide.

 

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